? SEM | SEO ?
Are the the same? What do they mean? Adding to the confusion for small businesses
owners, is unfamiliar search engine technology jargon, that search engine marketing
(SEM) and search engine optimization (SEO) are not the same thing --- even
though some tend to use the acronyms interchangeably.
Just like your traditional print ad is going to target a specific category
listing using the yellow pages, SEO (Search Engine Optimization) is what you need to bring your Web site nearer
the top of regular Web searches, for the keywords related to your business. By ranking high
in these searches, you are going to increase exposure to your Web site. This is SEO
Many people start with a good Web site and invest in SEO, but don't necessarily
follow through with another very important component: SEM. Where SEO aims to provide
better organic search results, SEM uses the search engines to advertise your Web site
and send you more targeted traffic.
For example, when people use a search engine to query "laminate flooring," the
organic search engine results is where SEO technologies can assist your Web site in being
more visible. The paid advertising, or sponsored links, SEM, are the ones prominently
displayed above or beside the regular search results, this is a product of SEM.
Fortunately or unfortunately, there is a wide range of products and services
available to help you make the most of using search engine technologies to get your listings
where you need them — ahead of your competition. An SEM is a person who can steer you
to the right sources of SEM advertising.
#1- Page/site optimization
= SEO
It starts with Keyword Analysis. Gaining vital information on what
people are typing in search engines to find your type of website. We discover this via your
log files. (assuming you have them) This allows me to pinpoint search terms relevant to
your website. Knowing what keyphrases visitors are using when searching for your website
is vital.
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If you don't have a current website, we discover these
potential keyphrases via research and use of your professional opinions.
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I can also build your website and offer substantial
discounts for this bundled service.
Knowing the most common keywords visitors are using
when searching for a website similar to your own is vital.
The Search Engine Readiness Report: Provides you with a detailed assessment
of your home page’s or entire website search engine suitability. This
report enables you to maximize your keyword targeting and search engine optimization.
Report includes a checklist covering those areas of your web page that need
to be modified in order to increase your search engine ranking.
In this report, I identify potential risk areas and provide you with background
information on implications and solutions.
Areas covered include:
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Link Popularity
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Flash Content
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Frames
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Coding issues
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Graphics problems
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and much more.
With this report in hand, you have a clear roadmap to search engine ranking
success!
It is very easy to make mistakea coming up with a list of keywords
and keyphrases that you should use. Don't make a mistake, consult an SEO professional today.
That's me!
Charges are by quote, based upon how many pages are optimized.
#2- Free submissions services = SEM
There are still, believe it not, some free search engines to submit to. Surprisingly,
Google is still free. And about 15-20 others that are worth submitting to.
Some of the more important ones are, AltaVista, AllTheWeb, Lycos, ExactSeeK,
Inktomi, MSN, Jayde, HotBot, and of course Google.
I submit your website to all of these and more, and provide submission verification
reports as part of your service.
#3- Paid Inclusion = SEM
Paid Inclusion is simply putting yourself in the engines that aren't
free anymore. They charge a yearly free per domain submitted. Price range is roughly $50
per year and less.
#4- Pay Per Click = SEM
Currently Overture and Google Adwords are the primary providers, comprising
+85% of PPC traffic.
It is a self-serve system if you wish to hack at it yourself. Not recommended
though, but if you do, you might want to hire me or your Seo person to check what you did.
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